ALSA and Grupo Julià have inaugurated the new service of tourist buses in Marrakech, one hundred percent electric and free of emissions, after being awarded the tender called by the City Council for the management of this service for the next six years
Four new panoramic double-decker buses have been purchased for their start-up, which as a novelty are 100% electric and therefore do not generate emissions, thus adapting to the city’s environmental demands.
The service is expected to be used by more than 90,000 tourists a year. For its start-up, the UTE formed by Grupo Julià and ALSA has invested 1.8 million euros and created 20 direct and 200 indirect jobs.
ALSA has been present in Marrakech since 1999, managing urban transport and, subsequently, also that of its metropolitan area. In 2005, it launched the first tourist bus service in the city.
Grupo Julià is one of the main Spanish business groups specializing in global tourism and mobility services, and through its City Tour Worldwide division it has positioned itself as the second international tourist bus operator with a total displacement of more than four million passengers in 2016.