Julià Group, differentiated brand within operators of tourist buses
Currently any tourist who has visited a major city sure you have seen typical red open top buses, touring the center, full of tourists taking pictures and listening to their multilingual systems. This type of tourism is essential for tourists, because in a few hours they have seen all the relevant sites of the city. Julià Group is one of the leading exponents of this sector, the third largest in the world with a positive growth expectations long-term average.
Julià Group has an offer ranging from Spanish cities such as Barcelona or Madrid, and other international cities like Mexico, San Francisco, Washington, Miami or London, which last year entered. The Catalan group, which began in passenger transport by road in 1933, activity that continues to have a significant weight in Spain and Andorra, has set a goal to use the bright red buses as a flag to expand to the cities with higher growth prospects of visitors from around the world. The company, which has not yet closed its accounts for 2015, notes that the forecast revenue growth is double digit, above the 250 million euros that entered a year earlier.
Julià Group has three divisions, transport, representing 8% of its turnover; the bus and tourist trains -a 17% of business- and business tourism and receptive tour operator, which represents the bulk of the revenue of the company and includes both the sale of airline tickets and trips or passenger transport in destination.
Finally, Julià Group has benefited from a sector that hasn’t suffered the irreparable consequences of the crisis, especially in Spain. The group has managed to diversify its business and has adopted a strategy of internationalization that has opened the doors of powerful and profitable markets.
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